A move towards value-based marketing is seeing GMP reap the profits 10 months on from the introduction of a world-first lamb grid that pays producers on lean meat yield, weight and intramuscular fat. We introduced the grid last May, offering a 50 cents-a-kilogram premium for lambs with an intramuscular fat measurement of 5 per cent or higher.
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Gundagai Meat Processors (GMP) is one of Australia’s most innovative, progressive and trusted lamb processors. Owned by the Barton Group, the Barton family have been associated with Gundagai’s meat industry for almost 100 years, spanning three generations. The business remains family owned and operated, with Will Barton now managing the day-to-day operations. Operating exclusively on a fee for service basis, GMP processes from the state-of-the-art Tier 2 Export Certified processing facility in Gundagai.